Popular Chinese sportswear brand 361 collaborated with Staple Studio to launch a new line of footwear, M1RO.
361 invited 8 digital artists and street artists to create an artistic experience rather than having a general launch event.
Sokaris was proud to design and create the opening show for the opening ceremony and afterparty (sound, opening animation, lighting, sphere mapping). The design was composed of 60 square meters of LED screens, real-time generated content, interactive lighting, and 9 full HD real-time-effect post screens.
For the design we were inspired by glitch and imperfection aesthetics, highlighting the artistic freedom of expression that the new product line embraced.